"I want to please brands around the world to raise money to save bees, many of which disappear every year. I need you: the more followers I have on Instagram, the more interested brands are and the more money I will collect."
The modern world is constantly changing and these changes not only affect nature but are also cruel to many wild animal species. Industrial agriculture, parasites/pathogens, climate change, and many more factors cause a decline in numbers and sometimes even species extinction. One of the species that recently raised public awareness for its decline is bees. However, while it's important to address these problems seriously and take urgent action to help the species, it doesn't mean that it has to be boring!
Therefore, without further ado, we introduce you to the first honeybee influencer called B who raises money to save bees, many of which disappear every year. The latest "Instafamous" social media star has more than 122k followers and still growing on her Instagram account. It's actually a CGI honey-bee and the humans behind this funny account are Foundation de France (FDF), a leading philanthropy network established by the French government in an effort to save the bees. Their charity Bee Fund seeks to fund actions that will help to save the declining bee population. “In France, more than 30% of bee colonies disappear each year,” reads the Bee Fund site. “Protecting the bee is also protecting the human.”
The little bee aims to save the world by generating ad revenue via social media and then donating everything to the Bee Fund charity. That means that the more followers they have, the easier for them is to reach their goal. B's Instagram is actually very similar to those glamorous Instagram influencers: pitch-perfect shots in beautiful settings, stretching morning yoga poses in nature, replying to her followers from her bathtub, showing off perfect legs, enjoying wonderful sunsets in Montmartre, etc., so it's worth following!